As cloud streaming struggles to catch on, passing an important milestone of users is huge for Nvidia. Like Google Stadia—a relatively comparable service—Nvidia GeForce Now has been met with its fair share of criticism since entering the market. Just last month, Nvidia’s cloud streaming service was lambasted after users could not get their games purchased from GOG to run on the platform. Through listening to their audience and addressing issues like this, Nvidia GeForce Now has steadily grown in popularity.

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In the Twitter discussion that followed, some were quick to compare Nvidia’s growth to that of the Xbox Game Pass. But, as Twitter user and industry analyst Piers Harding-Rolls noted, Nvidia GeForce Now offers a “free tier” that likely makes up the majority of users. The actual paid subscriptions to the service likely constitute a much smaller subset.

Unfortunately, for the latecomers to the party, Nvidia recently announced that it would be doubling the subscription cost for Nvidia GeForce Now from the $5 Founder’s Tier to a $10 per month Priority Tier. The new tier will offer longer access to streaming, an increase from one hour to four, and subscribers currently on the Founder’s Tier can keep paying $5 as long as they maintain their subscription. With the recent uptick in popularity, however, fans can expect to see a renewed effort with regards to Nvidia GeForce Now.

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